1.  An exceptionally striking portfolio ranging all genres of photographic art - Best of Alberta!

2.  Credibility as Canada's finest photographic community | Alberta Regional branch

3.  Full set up and tear down of display

4.  Information abut the PPOC (Professional Photographers of Canada)

5.  Active members that can share firsthand knowledge about the organization

6.  Inspiring and motivating other creatives to embrace the challenge & benefit of photographic art